MITHRIDATE Persuasive Essay Example For Students

MITHRIDATE Persuasive Essay A monolog from the play by Jean Racine NOTE: This monolog is republished from The Dramatic Works of Jean Racine. Trans. Robert Bruce Boswell. London: George Bell and Sons, 1911. XIPHARES: I love her, and may possess my passionNow that that sibling is my lone rival.Doubtless you wonder at the words I speak,But tis no mystery of a couple of short days,Long has this affection for mine experienced childhood in silence.How I could cause you to understand its ardour,My most punctual murmurs, my most recent disappointment!But in the state to which we are reducedTis no fit chance to task my memoryWith the presentation of an affectionate tale.Let it get the job done, to legitimize myself,That it was I who initially viewed the Queen,And adored her. Ere the name of MonimaHad reachd my dads ears, her charms had rousedA legitimate enthusiasm in my heart. He saw her,And pursued her, yet with dishonorable suit,Deeming that she would demonstrate a simple conquest,Without daring to guarantee marriage honours.You know how heartily he assaild her virtue,And, fatigued of a long and unbeneficial struggle,Absent, however never separated from his passion,He by your hands sent her his diadem.Judge of my misery, when greetings came that toldToo really of the motivation behind the King,How Monima his foreordained lady of the hour had takenHer venture here under your protection!Twas at that point, ah! nefarious time, my moms eyesWere opend to the proposals of the Romans.Whether in envious wrath at these new nuptials,Or to acquire me Pompeys powrful favour,My father she betrayd, and provided for RomeThe town and fortunes to her consideration entrusted.How did my moms wrongdoing influence my feelings?No more I saw an opponent in my father,I thought not about the adoration his own had crossd,And had no eyes however for my dads wrongs.Soon I attackd the Romans; and my mother,Distracted, saw me injured to the deathRecovering the spot she had surrenderd,And with my perishing breath reviling her name.Since then the Euxine has been free, and soRemains; from Pontus to the BosphorusAll ownd my dads influence; his armada victoriousFound winds and waves its just enemies.Mor e I would fain have done; I thought, Arbates,To walk upon Euphrates to his rescue,When I was stunnd by greetings of his death.But blended with my tears, I will admit it,Back to my contemplations came beguiling Monima,Entrusted by my dad to your hands.In these tragic occasions I trembled for her life,Dreading that in his barbarous jealousyThe King, as oft before with numerous a mistress,Might implies have taken to make sure about her death.Hither I flew, and neath Nymph?ums wallsMy on edge eyes encounterd Pharnaces,A sight, I trow, of shrewdness augury.You got the two of us, and know the rest.Hasty in the entirety of his activities, PharnacesOf his pompous wishes made no secret,Related to the Queen my dads ruin,And, since the King was dead, offerd himselfTo fill his place; nor will his deeds fall shortOf words. I also will show what I can do.The love that bade me veneration a sireTo whom from youth I have ownd submission,This very love, presently ascending in revolt,Scorns the author ity of this new rival.Either the suit I dare to advanceMust be by Monima herself rejected,Or else, whatever evil may happened to it,She will not be anothers, while I live.Thus have I confessed to the mysteries of my heart;With you it rests to pick the side you take.Which of us appears the worthier of allegiance,The slave of Rome, or Mithridates child?

Promoting Mental Health And Well Being Families Social Work Essay

Advancing Mental Health And Well Being Families Social Work Essay As indicated by the World Health Organization psychological well-being is a condition of prosperity where the individual understands their own capacities, can adapt to the typical worries of life, can work gainfully and productively, and can make a commitment to their locale. As indicated by the North Western Health Board (NWHB) psychological well-being influences our sentiments towards others and it likewise impacts how quiet we are with ourselves. Psychological wellness additionally influences a portion of our regular aptitudes, for example, communicating with others around us; keep up associations with individuals, regardless of whether it is close connections or family connections. Psychological well-being can likewise influence the manner in which we manage certain occasions in our lives. Changes, for example, deprivation in a people life or losing or beginning an employment can have diverse differently affect various individuals at various focuses in time. As indicated by Barry Jenkins there are three levels at which the defensive and hazard factors work. These three levels are known as Individual, social and auxiliary. As indicated by the NWHB each level is upheld and fortifying each level, in this manner reinforcing them. By fortifying individuals we are attempting to expand fearlessness and build up their capacities and abilities, for example, collaboration with others and creating aptitudes to help continue connections. Defensive components The accompanying defensive components depend on an individual level. A portion of the defensive variables are having acceptable adapting abilities, having great social aptitudes Great Coping Skills On the off chance that an individual is acceptable at managing and dealing with specific circumstances throughout everyday life, this can be a gigantic assistance corresponding to combatting dysfunctional behaviors. In the event that an individual can figure out how to manage a specific circumstance which they might be encountering without getting excessively worked up or letting it get them down, this can positively affect their life. On the off chance that an individual can be idealistic about a circumstance and attempt to look on the brilliant side of things and understand that they will come out the opposite end and that things will get progressively positive and that they may have a more promising time to come before them, this can just positively affect somebodys life. Social Skills An individual that can fit into society and become acquainted with individuals regardless of where they go will ideally never truly experience separation. Take for instance an individual moving to another zone that doesnt know anyone that lives in the territory. In the event that they have what it takes to incorporate themselves into that society and become more acquainted with the network they will more than likely be invited by individuals from that society. On the off chance that an individual makes themselves known inside the network and engages in things going on inside the network, disengagement won't be an issue for them. For someone that might be encountering detachment this can have enormous thump on impacts on their emotional wellness. On the off chance that an individual feels that they are distant from everyone else and have no one to go to, this can prompt psychological sicknesses, for example, melancholy. I will presently talk about a portion of the defensive variables which depend on social level. A portion of these are sure encounters of early connection and positive connection to family. Positive Experiences of Early Attachment In the event that an individual while growing up and keeping in mind that they were youngsters had constructive encounters all through their adolescence, comparable to the fact that they were so near their folks and on the off chance that they had a decent relationship can effectsly affect an individual sometime down the road. On the off chance that an individual has had an awful connection with their folks this can have a colossal thump on impact further down the road. On the off chance that an individual feels that they were not acknowledged by their folks as a youngster this may prompt someone experiencing sorrow as they may not feel needed or acknowledged into society. They may feel that no one is there for them. In the event that they have had a terrible relationship with their folks, they may likewise discover it very difficult to build up a personal connection with someone, as they might fear having such a cozy relationship with someone, as they have never encountered a relati onship like this all through their lifetime. Connection to family How close an individual is to their family depends on a social level as per Barry Jenkins. How close one might be to their family can have impacts on one life. In the event that an individual realizes that they have their family around them regardless and that they will be there for them through the great occasions and the awful then the individual realizes that they are not all alone on life. They realize that their family will remain by them regardless. Individuals experience such a large number of issues throughout everyday life, so it is useful for a person to realize that regardless of what they have a gathering of individuals around them that adoration and care for them, and will bolster them through lifes challenges. Steady Social connections Steady connections, regardless of whether it be family connections or close connections is another fortifying variable which can ensure emotional wellness. On the off chance that an individual realizes that someone is consistently there for them, through the great occasions and the terrible and to assist them with worrying about substantial concerns which they will run over all through life, is a tremendous assistance to them. I think right now all through society, an enormous number of individuals are worrying about substantial concerns according to joblessness and bills to be paid. On the off chance that an individual realizes that they have somebody to incline toward and to help them en route in life this can be a tremendous weight lifted off their shoulders. In the event that an individual has someone that is supporting them, this implies they have someone to converse with and examine any issues that they might be encountering. Something as straightforward as simply plunking down and conversing with somebody about the issues you are encountering in life can help secure a people psychological well-being. An issue may not appear as awful subsequent to talking about it with somebody. As the colloquialism goes an issue shared is an issue split. I will presently examine a portion of the defensive variables at a basic level. A portion of these defensive variables are financial security and business. Business Economic Security As we as a whole realize we are at present encountering an extreme financial emergency in this nation. Many individuals are right now jobless. As indicated by the Irish National Organization of the Unemployed (INOU) insights in October of this current year 420172 individuals were jobless. This is a colossal extent of individuals in our general public that are jobless. Joblessness is a difficult issue and is more than likely one of the main sources of emotional wellness issues in todays society. For those that are presently jobless they are battling to take care of tabs and meet reimbursements on contracts. This can be a stressing time for individuals and can prompt psychological wellness issues. It can at times lead to individuals ending their own lives as they can't manage the ordinary real factors of life and can see no other way out. In an ongoing article distributed by the Irish Examiner in June of this current year expressed that the economy and the present express that it is in is interconnected to the ascent in youngsters ending their own lives. The paper article took figures from the Central Statistics Office (CSO) from 2009. The report expressed that 443 guys took their own life in 2009. This figure had expanded by 15% from 2008. Around 40% of these men were unemployed and 32% of them had recently worked in the structure business, as per Ella Arensman from the National Suicide Research Foundation (NSRF). It is obvious to see there is a solid association with men ending their own life and joblessness. I will currently talk about a portion of the hazard factors according to psychological wellness. A portion of these hazard factors are school disappointment, social disengagement and misuse and viciousness. School disappointment As indicated by Barry Jenkins School disappointment is one of the hazard factors according to psychological wellness. School disappointment depends on a basic level. School disappointment can impactsly affect individuals lives with regards to searching for work further down the road. School accomplishment may not appear to be significant yet as individuals get more seasoned they understand how significant it is. On the off chance that an individual bombs over and over with regards to attempting to find a new line of work this may effectsly affect their emotional wellness. Social Isolation On the off chance that an individual is encountering social disconnection it can effectsly affect their psychological wellness. Take model an old individual that may have lead a free life winds up in long haul care. This may prompt forlornness. In the event that an individual is in long haul care they might be subject to somebody to care for them and help them with their regular day to day existences. This can be a major change in a people life and might prompt gloom over the long haul. Misuse and Violence Misuse and brutality can hugy affect a people psychological well-being. Psychological mistreatment, for example, tormenting as we have seen in the course of the most recent couple of weeks can effectsly affect a people life. Throughout the most recent couple of weeks various youngsters younger than eighteen have ended their own lives in light of tormenting. Clearly the tormenting hugy affected their psychological wellness and they could see no other way out. End From my exposition it is obvious to see that there are various reinforcing and hazard factors according to psychological wellness. We as a country and as people ought to focus on the defensive elements. In a report distributed by the Health Service Executive (HSE) it makes reference to that the World Health Organization expressed in a report that General Practitioners invest 30% of their energy with patients that are managing a psychological sickness. This makes it understood to us that there are countless individuals are managing a psychological instability. As per the HSE Ireland has attempted to build people groups attention to emotional wellness and change their mentalities towards it. They have done this by creating reports, for example, A Vision for Change 2006 which depends on psychological maladjustments and emotional well-being. A report titled Reach Out 2005

Global Warming Essay -- Climate Change

Progressing to clean vitality sources will include an approach that includes a broad measure of research in the fields of science, financial aspects, and legislative issues. It is vital that the United States imagines vitality assets that decline both ecological and wellbeing impacts. Nonetheless, condition and wellbeing impacts are by all account not the only perspectives that must be considered as the United States moves to cleaner vitality assets. The intensity of the United States’ economy all in all and employer stability must be considered. (Confronting Our Energy Realities† 4) Therefore, the change must be controlled. The change ought not adverse to the residents of the United States. Already, government officials with the aims of propelling a more secure condition set up acts, for example, the Clean Air Act and Clean Water Act. Be that as it may, because of the Environmental Protection Agency, a few states, and lobbyist, these demonstrations have contrarily affected a few offices and occupations. Congress must reconsider laws to permit business to comprehend what is important to keep staying a piece of the market. (Confronting Our Energy Realities† 4) The residents of the United States vote to figure out which government officials produce the vitality arrangements for the United States. In this way, as a technique for guarantying that casting a ballot residents are likewise educated residents, vitality training ought to be open. The Nuclear Regulatory Commission informs residents in the regions encompassing an atomic plant about atomic vitality. Be that as it may, they ought to extend their training to all residents. As it is ridiculous to completely dispense with coal, and a few people are against its utilization, vitality plants utilizing clean coal should offer instructive measures to illuminate residents of its favorable circumstances. Americans... ...2012. permit review.html>. Put resources into Climate Science to Guide Energy, Economic, and Environmental Policy. Organization for 21st Century Energy. U.S. Office of Commerce. Web. 01 May 2012. also, ecological policy>. National Renewable Energy Laboratory (NREL) Home Page. U.S. Division of Vitality. Web. 03 May 2012. . â€Å"Nuclear Energy in France. Repulique Francaise. Government office of France in Washington, 24 Feb. 2012. Web. 01 May 2012. . The Obama-Biden Plan. Change.Gov. The Office of President-Elect. Web. 03 May 2012. . WNA. World Nuclear Association. Web. 02 May 2012. .

How To Prepare For A Debate

Participating in a debate is probably among the most challenging activities in class. It is similar to writing an argumentative essay, however, you will have to engage in public speaking. Apart from requiring you to know the topic well, debating also requires a quick mind, critical thinking, and articulateness. Although being a good debater can be difficult, there are ways to become better at debate activities. In this post, we provide guidelines that will help you prepare for a debate effectively and increase your chances of achieving victory. Here are some useful tips in preparing for a debate:Know your topicEvery debate begins with the moderator assigning the topic. There are always two sides to a debate: the affirmative position and the negative position. Regardless of the position assigned to you, you need to know a lot about the topic in order to debate well. Remember that the foundation of good debating is knowledge. Going to a debate without knowing anything about your topic is like writing a research paper without conducting research. In most cases, the topic will involve a long-standing controversial issue or a recent issue that requires solutions. Once you receive the topic, discuss among your team regarding the all the information you know about it. It pays to be aware of general knowledge or simply reading various literature if you are a contentious debater. Make sure that your sources are scholarly, since unreliable sources will not give you the knowledge you need to do a debate successfully.Prepare your argumentsOnce you have learned enough about the topic, you may proceed to preparing your arguments. Arguments are the points that you advance to defend your position. As you are only at the early stages of preparing for a debate, its best to write all of the arguments you can come up with. Apart from listing your arguments individually, you can also conduct brainstorming with your teammates. This will help you avoid redundancies as well as synthes ize any related arguments. While you probably will not use all of these arguments due to debate guidelines, being familiar with each and every one of them is still an advantage since this means that you can use any of them if necessary.Evaluate your argumentsAfter familiarizing yourself with your arguments, you will need to evaluate their quality. Note that arguments vary when it comes to strength and usefulness. Since you will not be able to use all your arguments, you need to choose only the most important ones. Evaluating arguments is therefore useful because it allows you to identify the arguments that will serve as your debate key points. How do you go about determining the quality of an argument? Start by looking at the evidence. The most effective arguments are supported by facts, research findings, and scientific data. Looking at the source of the evidence is also a good way to evaluate the quality of the argument. For instance, evidence from journal articles, commentary by experts in the field, and statistical findings are excellent evidence that lend your arguments credence. Good arguments are also grounded on logical reasoning. While you may be tempted to use arguments that appeal to emotions, avoid them as much as possible or use them sparingly. Emotionally-charged arguments may be successful in eliciting emotional responses, but they seldom get past more critical judges. Emotional appeal can also be easily torn apart by your opponents, especially if they are armed with hard facts. Since the potency of your arguments is most important, continue reading below to ensure that your arguments are flawless.Prepare your counterargumentsLearning how to be a better debater, of course, is not complete without preparing your counterarguments. Here are two important tips for debaters: first, never underestimate your opponents; second, assume that they are as knowledgeable and prepared as your team. Remember, one of the most effective debating techniques is att acking the arguments of your opponents in order to break them down and discredit them. This means that you should not just review the arguments that your opponents will use, but you should also formulate counterarguments. Similar to your arguments, your counterarguments should also be logical and supported by excellent evidence.Ready your refutationsIn order to know how to debate effectively, you should also know how to prepare refutations. As discussed earlier, an effective technique is preparing counterarguments meant to contest your opponents arguments. A good debater, however, is aware that opponents will also prepare counterarguments of their own. You must, therefore, prepare for your opponents attacks by formulating your refutations. Anticipate the counterarguments that other side may use against you, and then come up with effective responses to these. Failing to refute your opponents counterarguments can cost you points. On the other hand, successfully defending your argument s with refutations will not only show the judges that you have prepared for the debate, it will also deal a blow against your opponents morale.Prepare your cue cardsAt this point, you are required to know your topic and prepare your arguments, counterarguments, and refutations. Remembering these by heart is ideal, but memorizing these can be overwhelming. You are just human, after all, and you are prone to making mistakes. Address this concern by preparing cue cards. Organize your cue cards and refer to them when you are delivering your statements. Just as how cue cards are used in presentations, your cue cards will serve as your guide so that you do not forget anything or stray away from the topic. Do not forget, though, to write legibly; you do not want to lose time squinting at the cards because they are almost unreadable.Master the rulesAnother vital debate preparation technique is knowing the rules. The concept of a debate is simple. Your main task is to convince your audience that your position is correct. But while the concept is simple, the mechanics can be complicated. Debate rules and debate steps vary depending on the mechanics set by your teacher or your organization. Whats common among them, though, is their rigidity. Rules are strictly implemented because it will be unfair if debaters are allowed to deviate from these. Learning how to prepare for a debate, therefore, should include thoroughly studying these rules. Bear in mind that teams are penalized for breaking rules. The more familiar you are with the rules, the less likely you are to break them while debating.Time yourselfOne of the most important rules of debating is staying with the time limit. Each member is given an opportunity to deliver their arguments and respond to their opponents. The length of time granted to debaters varies, but its often just a few minutes. For instance, some debate organizations provide only as few as four to five minutes. Because you have limited time to state your points, you need to manage your time wisely.Learn to debatein a concise and straightforward manner. Avoid being too wordy by using clear and precise language. The time limit is also the reason why you need to choose only your best arguments. Use a stopwatch when practicing so that you can ensure that you deliver everything before you run out of time.Practice before a mirrorWhile evidence-backed argumentsare the primary tools you use when debating, your presence and demeanor also count. Debating, after all, is a form of public speaking. You should appear calm and confident while debating. Avoid looking discouraged or defeated when your opponents score points, since showing your emotions will only encourage the other side to concentrate their efforts into weakening your morale. Practice before a mirror so that you can observe and improve your body language. Remember that learning to debate is not just a matter of reciting or refuting arguments; it is also about conducting yoursel f with charisma.RehearseAlthough debaters are given the floor individually, debating is essentially a team effort. As the saying goes, a team is only as strong as its weakest member. You should encourage each other to be excellent debaters. Study tips on debates together and apply them. Do not be afraid to critique each other. Identifying each others weaknesses will help you grow together in the long-run. For maximum efficiency, learn how to organize a debate. Then organize a debate between your teammates. For instance, half the team takes one side while the other takes the opposing side. You may then switch sides later. This tactic will familiarize all of you with both sides of the debate. This will also train you in defending your position as the other side looks for holes in your arguments. Such debate techniques will fortify your performance in the actual debate. Remember that the more you know about both sides of the issue, the greater your chance to win a debate.Essay writing help for studentsThough joining a debate is a daunting task, it can also be fulfilling since it expands your knowledge, enhances critical thinking, and improves your rhetorical skills. But in order to be successful, you need to know how to prepare for a debate. The tips and techniques discussed will help you prepare for debate competitions. What makes a good debate is a combination of knowledge of the topic, skill in wielding arguments, and conveying the right attitude. With these strategies, you can exercise your mind and win debate contests at the same time.However, as with your passion for essay writing, your fervent attitude towards becoming a great debater has one obstacle to overcome - the lack of time. College is so pressure-packed that it hardly leaves time to hone skills outside of just mountains of academic writing. If you feel like your holistic academic growth is stunted because of this, do not hesitate to come to us here at , as we are the best academic ghostwriting ser vice available online. For essay help, term paper help, research paper help, or just writing help in general, simply let us know so you can have some breathing room. Be assured of superb quality.

Information Is The Backbone Of Todays Society - 2064 Words

Introduction Information is the backbone to today’s society and it is constantly being shared and analyzed by everyone from students to professionals to anyone that has an interest in the subject. Data can be made available to the general public or to a subset of individuals who pay for it. Especially with data that is shared freely can be just a text/csv file of information without any real database schema defined like the one used in this experiment. This information can be manipulated, the structure changed and indexes can be created to aid in what queries that individual is running. An industry example of a single database that is copied and distributed for users to set up on their own servers is a drug information database that contains various information about pharmaceuticals and their interactions. This information is beneficial to healthcare professionals for managing and prescribing medications to patients and accessed countless times a day. Instead of every healthcare provider in the country reaching out to the same database, the database can be packaged up and setup on multiple servers for an institution to use alone. This information can be further optimized by those developing the applications that will be using this information. It is up to whoever is purchasing this data to setup the infrastructure that the database is run on and the same schema can be setup in numerous configurations. Companies pay a lot of money for people to optimize queryingShow MoreRelatedTraditional Media is Still Relevant in Today’s Society Essay612 Words   |  3 PagesTraditional media is still relevant in today’s society and will continue to be for many years to come despite the meteoric rise of new media. This is because marketers still use traditional media to reach out to consumers simply because traditional media segments and targets different audiences. The main bulk of revenue for traditional media comes from advertising. 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The Death Penalty As A Form Of Punishment - 1491 Words

The Death Penalty Elizabeth del Rio San Jose State University Abstract This paper will propose all the arguments for and against the use of the death penalty as a form of punishment. The death penalty, also known as Capital Punishment, is a punishment for criminals who have committed murder other capital crimes. It is Congress or any state legislature that can prescribe execution as a form of punishment. In order to be sentenced to the death penalty the crime has to be†¦show more content†¦The methods used for a prisoner on the different legislations from state to state across the United States, but whether these forms of deaths should be viewed as punishment is the controversial topic that brings up many different points of argumentation such as the first and foremost argument- is the death penalty moral? Many argue that the death penalty is completely immoral on the basis that the state and federal governments do not deserve to kill those whom it has imprisoned. People argue about the factors that determine whether the government will adminis ter a death penalty, such as racial bias and ethnic discrimination. Also, those who oppose the death penalty argue that the criminal justice system often treats the wealthy and guilty better than the poor and innocent. The system in sentencing death is therefore unjust and immoral because it has often shown cases with racial apartheid and in favor of criminals with higher income. This argument does stand strong because the premises all point out to strong conclusion, there actually has been many reports of racial and class bias has taken place. On the contrary, those who believe in the death penalty deny it’s immorality because the defendant is treated with dignity when in death row. In order to refute the argument made by those against the death penalty,

Internet Marketing

Questions: 1. You are required to investigate how digital communication mix ( email marketing , mobile marketing , SEO, Search Engine Marketing , Display Advertising ) can be used as marketing techniques to target potential customers.2. You are required to identify how the features of E-Commerce can be used to reinforce brand identit. Answers: Introduction Nowadays, with the advancement of information and communication technologies and usage of internet across the globe, companies have also started integrating such technologies for doing business, promoting their products and services, targeting potential consumers and reinforcing their brand identity. In this regard, it is notable that digital marketing and e-commerce are significant strategies used by companies in the current competitive era. With this respect, this report is mainly focussed at elucidating the use of digital communication mix as a marketing technique for targeting potential customers. It will discuss how different techniques of digital communication mix are helpful to target consumers in a better manner. In addition to this, the report also discusses the use of the features of features of e-commerce to reinforce brand identity. The report clearly details out the usefulness of the unique features of e-commerce for strengthening the brand identity in front of customers . 1. Use of Digital Communication Mix ( email marketing , mobile marketing , SEO, Search Engine Marketing , Display Advertising ) as Marketing Techniques to Target Potential Customers It is vital to take into consideration that communicating the brand positioning of the company and delivering it to the target audience is the basis of the marketing strategy of any company. Companies need to deign potent sales and advertising messages that will attach brands with their customers instantaneously and successfully highlight the products quality and differentiation from other brands. However, with the advancement of internet usage in business and by consumers also, companies have to rely on digital communication mix for better targeting potential customers (Brown, Broderick and Lee, 2007). Digital communication mix can be used as marketing techniques to target potential customers as digital channels like blogs and social media can be used to engage with their customers. Using e-mail marketing or display advertising of digital communication mix, companies can promote the purpose of the organisation in manifold languages with better cultural sensitivity (Brown, Broderick and Lee, 2007). Customers do belong to an eco-system where they are lead by an irresistible feeling of belonging. Engaging customers of different demographics in their personal language and with details which is pertinent to them increases their brand perception. For instance, YouTube videos can also be dubbed and subtitled in native language of the target markets and also the content can be localised on the basis of culture to better target the potential customers. User guides, video testimonials, and buyer guides are some of the numerous options available for generating a better customer experience usi ng digital communication mix and increase the consumer base of the company (Labrecque, Markos and Milne, 2011). Email marketing is the earliest type of digital marketing. It comprises of database marketing, i.e. segmenting the customer data and offering personalised, targeted messages to customers at the right time. Companies can use e-mail marketing for targeting potential customers by mailing them all the current information related to products and service, related to latest offers, discounts and details that help in targeting customers in a better manner (Taiwo, 2010). Similar to this, using mobile marketing also companies can send text messages to customers about the current offers and deals, which in turn will be highly helpful in targeting potential customers and enhancing the customer base. In addition to this, SEO (search engine optimisation) is the technique of enhancing the visibility of the website in the search engines. This can be performed by enhancing the ranking of a specific keyword, or enhancing the volume of keywords that are ranked by a site (Brown, Broderick and Lee, 2007) . There are a range of SEO techniques, ranging from on-site technical study and improvement, to content generation, blogging, outreach, and link-building. Thus, whenever customers type those specific words to search engines they will get the company website in results and will directed to the company e-commerce website. Hence, it is useful as a marketing technique for targeting potential customers (Affinito and Mack, 2016). Other digital marketing techniques like PPC (pay per click), social media advertising, online advertising or display advertising is helpful in brand awareness, offering customer service and interacting more with customers. Display marketing is offer target marketing advantages to companies because display advertising can influence consumers at every stage of the marketing channel from knowledge, education and assessment to proposal and function. Other digital marketing means, like email marketing, are inclined to be focussed on particular areas, but the reason displays are more significant is that, they can build brand awareness rapidly, since individuals are more likely to keep in mind what they see as compared to what they read or listen (Labrecque, Markos and Milne, 2011). In the end, the amalgamation of displays and informative SEO content that gain attention of niche markets aids in educating consumers and increases trust and loyalty in brands. Thus, digital communication mix is helpful in targeting the potential customers in better manner. 2. Use of the Features of E-Commerce to Reinforce Brand Identity E-commerce or Electronic commerce means conducting any form of business, transaction or transfer of information via internet. E-commerce enables customers to electronically exchange products and services without any time and distance barriers. In the present ear, e-commerce has expanded at a rapid rate and is also forecasted to continue at the same rate, or even hasten. Therefore, companies have to integrate e-commerce effectively in their business not only for expanding their customer base, but also for strengthening their brand identity. The brand identity of a company is the way it wants to get perceived by customers. E-commerce has some unique and influential features, which companies can use for reinforcing brand identity. One of the significant features of e-commerce is its ubiquity, which means that it can everywhere, and thus it helps companies in targeting more number of customers, anytime and anywhere. Companies can reinforce their brand identity by using ubiquitous feature of e-commerce as they can appeal a large number of customers. Moreover, an e-commerce website aids a company in focussing on making sales, and enhancing those all-significant conversion rates (Korper and Ellis, 22009). Using e-commerce website, brands can convey who they are as well as what they do. This in turn contributes in the overall brand experience, and aids in generating return customers. The e-commerce customer service, the offerings, as well as the general order process all contributes in the reinforcement of brand identity, if used properly and effectively (Mller and Chandon, 2003). A website allows companies to not just be tremendously informative about the brands, but also to influence customers by using pictures and videos that can reinforce their brand identity. It is notable that e-commerce allow brands to deliver audio, video, animation, signs, billboards, and so on to customers with incredible amount of information, and thus, it can be used to reinforce brand identity and to show customers the logo, tagline, tone and typeface of the brand in a more prominent manner. Interactivity is another pertinent feature of e-commerce as it enables two-way communication between consumers and b usinesses (Daniel, 2011). This feature plays a significant role in reinforcing brand identity because companies can inform customers about the brand values determine the way they perceive brand by interacting with them and can also influence their present perception or a better brand identity (Mohapatra, 2012). In addition to this, the electronic commerce technology also brings down the information collection, gathering, communication and processing expenses, and hence using e-commerce brands can transfer more accurate and current information to customers and that too at low cost so as to strengthen their identity in front of customers. Personalization is also one of the important features of e-commerce as in e-commerce business can be attuned for a name, for the interest of a person and marketing message can be adjusted to a particular individual. The e-commerce technology enables for custom and merchants can also modify the product or service on the basis of user predilections or prior behaviour (Burt and Sparks, 2003). This highly contributes in reinforcing brand identity because when customers can more tailored and specific services their perceptions for the brand definitely gets improved. Hence, companies can use e-commerce to not just give information about the brand to customers, but also about the lifestyle they promote and services they are entailing to deliver and by utilising the unique and influential features of e-commerce (Turri, Smith and Kemp, 2013). It is considerable that e-commerce can be used to promote brand identity not just by informing about brand values to customers also by interacting with them. Conclusion To conclude, it can be stated that the aforementioned discussion in the report has clearly highlighted the importance of digital communication mix for targeting potential consumers. It has been discussed in this report how email marketing, mobile marketing, SEO, Search Engine Marketing, Display Advertising and other forms of digital marketing allow companies to target consumers in a more effective manner. 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